Business Development Representative

Role Description

We are looking for a driven and energetic Business Development Representative (BDR) to join our growing commercial team, based in London. You will play a key role in identifying, qualifying and engaging potential customers, helping to build a healthy pipeline for our Account Executives and supporting our expansion into new markets.

Key Responsibilities

• Identify and research high-potential hospitality operators across the UK, USA, Middle East and Europe.
• Run outbound campaigns across email, phone, LinkedIn and events to create meaningful conversations.
• Qualify interest quickly and book discovery meetings for the Founder & AE team.
• Build and maintain a clean, accurate pipeline in our CRM.
• Work closely with marketing and sales to refine messaging, target lists and outreach tactics.
• Become fluent in Edify's product and value proposition so you can handle early-stage questions confidently.

Requirements

• 1-2 years experience in a BDR, SDR or similar outbound sales role, ideally in SaaS.
• Comfortable making high-volume outbound calls and writing concise, personalised outreach.
• Resilient, curious and genuinely interested in how hospitality operators run their businesses.
• Strong written and verbal communication skills.
• Coachable and hungry for feedback - you actively look for ways to improve.
• Based in or able to commute to our London office near Tottenham Court Road.

Preferred Qualifications

• Experience selling or prospecting into hospitality, restaurants or food & beverage.
• Familiarity with sales engagement tools (e.g., Apollo, Outreach, Salesloft, HubSpot).
• Experience working in a fast-growing startup or early-stage commercial team.

Why join us

You will be the first point of contact between Edify and the hospitality operators we can help. Your job is to find the right people, start the right conversations, and book qualified meetings for our Founder & AEs. We care about quality of outreach, understanding of the industry, and genuine curiosity about operators' problems.

This is a real growth role. Successful BDRs here move up quickly - whether that is into an AE track, account management or sales operations - and you will get direct coaching from the Founder and senior team along the way.

Compensation & logistics

Base salary

£26,500 - £35,000 based on experience

Commission

OTE of £22,000 per annum  Separately, and in addition to the commission scheme, you will receive 1% of the closed value (excluding VAT) of each deal that you personally source. 

Equity

Included

Location

Tottenham Court Road, London. 4 days in office

Start

ASAP

Ramp and success

Months 1-2

You learn the product, the market and the outreach playbook. You are booking your first meetings and getting comfortable handling early objections.

Months 3-4

You are consistently hitting activity targets and booking qualified discovery calls that turn into real pipeline.

Month 6

You are a core contributor to the pipeline, hitting your meeting and pipeline targets, and ready for the next step in your sales career.

Process

We're hiring quickly and keeping this short.

1. Intro call with Ed (30 mins).
2. In-person interview in Tottenham Court Road with Ed and one other team member.
3. References and offer.