Edify was founded in early 2024 by Ed Barry. Prior to this, Ed built and grew Over Under; a London coffee chain, which he exited to Blank Street Coffee in 2022.
Running Over Under showed Ed how much hospitality performance depends on information that is often fragmented, delayed or trapped in manual processes. Stock, ordering, production and reporting were critical to the business, but the connection between the floor and HQ was never as clear or live as it needed to be. After joining Blank Street and seeing the same challenges at scale, he created Edify: a live intelligence platform built around the way hospitality operators actually work. Today, Edify helps multi-site cafés, coffee chains and QSR businesses turn operational complexity into clearer decisions, stronger stores and smarter growth.
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